Jollibee Foods
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Jollibee Plaza (leftmost building), the firm's headquarters.
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| Public | |
| Traded as | : JFC |
| Industry | Restaurants |
| Founded | Quezon City, Philippines (January 1978) |
| Founder | Tony Tan Caktiong |
| Headquarters | Jollibee Plaza, Ortigas Center, Pasig, Philippines |
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Key people
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Tony Tan Caktiong (Chairman) Ernesto Tanmantiong (President and CEO) |
| Products |
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| Revenue |
 ₱113.91 billion (FY 2016)
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₱3.90 billion (FY 2011)
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₱3.25 billion (FY 2011)
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| Total assets |
₱38.90 billion (FY 2011)
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| Total equity |
₱3.25 billion (FY 2011)
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Number of employees
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13,133 (2012) |
| Subsidiaries | Fresh N' Famous Foods (Chowking, Greenwich) Red Ribbon Bakeshop, Inc. Mang Inasal Philippines Perf Restaurants Inc. Smashburger IP Holder Superfoods Group |
| Website | jollibee.com.ph |
Jollibee Foods Corporation (abbreviated as JFC; also known as Jollibee after its primary fast food brand) is a Filipino multinational chain of fast food restaurants based in Pasig, Philippines. JFC is the owner of the fast food brand Jollibee.
With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red Ribbon, and Mang Inasal. As of January 2016, JFC had a total of more than 3,000 stores worldwide, with system-wide retail sales totaling 82.1 billion pesos for the 2011 fiscal year.
In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City which is credited as the first Jollibee outlet. The Magnolia outlets operated by the Tan Caktiong clan began offering hotmeals and sandwiches upon request from the customers which the family found out to be more popular than the franchise's ice cream. In 1978, the family decided to cancel the Magnolia franchise and converted the ice cream parlors they operated into fast food outlets. Management consultant Manuel C. Lumba advised the family of the move.
The Jollibee Foods Corporation was incorporated on January 1978. It opened its first store overseas in Taiwan which later closed.
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company. On July 13, 1993, JFC was listed at the .
In 2011, JFC opened 260 new stores, of which 167 were in the Philippines led by Mang Inasal (86) and Jollibee (40). This brought the company's total number of stores to 2,001 as of the end of December 2011. The same year, Jollibee closed Manong Pepe foodchain in favor of Mang Inasal, and sold Délifrance to CaféFrance. Overseas, Jollibee opened 93 stores, led by Yonghe King in China (70) and Jollibee Vietnam (11). In 2013, Jollibee opened its first stores in Virginia Beach, Virginia, as well as in Houston, Texas. Both locations were chosen for their strong Filipino presence. A location in the Chicago suburb of Skokie, Illinois opened up in July 2016. One year later, Jollibee opened its first Florida restaurant on March 18, 2017, located in Jacksonville. Jollibee expanded into Canada in November 2017 by opening two restaurants in the Toronto area.
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