Jon Morter
| Jon Morter | |
|---|---|
 |
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| Born |
4 October 1974 Chelmsford, Essex, England, United Kingdom |
| Occupation | Social Media, Radio DJ, Campaigner |
| Spouse(s) | Tracy Hayden (m. 2004–13) (divorced) |
Jonathan "Jon" Morter is a British rock DJ (since 1994) and social media campaigner whose hometown is South Woodham Ferrers, Essex. He is known as a social media pioneer, for launching, with his ex-wife Tracy, various internet campaigns during the Christmas season, in order to stop The X Factor winners from becoming Christmas number ones on the UK Singles Chart. The Morters have supported alternative singles by Rick Astley (2008), Rage Against the Machine (2009), Nirvana (2011), and The Justice Collective (2012).
Jon Morter runs the social media company Big Other, and has launched the Condescending Corporate Brand Page, a page that harshly ridicules corporate social media techniques.
In 2008, Jon Morter launched a campaign trying to make Rick Astley's "Never Gonna Give You Up" reach the top of the British Christmas chart. Also known as the "Ultimate Rickroll" (in reference to what is known as Rickrolling), the campaign was started on 1 December 2008, by Jon Morter on Facebook in an attempt to make the song the 2008 Christmas number one in the UK. The campaign's purpose was to stop the winner of The X Factor from gaining the Christmas number one spot, thereby ending the show's chain of success. The year's X Factor winner at the time was Alexandra Burke with her winning song being a cover of Leonard Cohen's "Hallelujah".
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