Jonah Berger

Jonah Berger

Born	Washington, D.C.
Alma mater	Stanford University, Stanford Graduate School of Business
Occupation	Writer, Professor
Known for	Contagious: Why Things Catch On Invisible Influence: The Hidden Forces that Shape Behavior
Website	http://jonahberger.com/

Contagious: Why Things Catch On

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and trends. He's the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Berger earned his Ph.D. in marketing from Stanford’s Graduate School of Business and his B.A. from Stanford University in Human Judgment and Decision Making. Popular accounts of his research often appear in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, MIT Sloan Management Review, Wired, Bloomberg Businessweek, The Atlantic, and The Economist. Berger writes regularly about psychology, marketing, social influence, and viral as a LinkedIn Influencer.

Berger is a popular speaker at major conferences and events and often consults for companies like Google,Vanguard, General Motors, Facebook, Unilever, Estée Lauder, Microsoft, Progressive, Purina, LinkedIn, and General Mills.