Jughead Jones

Forsythe Pendleton "Jughead" Jones III
Archie character
There have been several explanations for the 'S' on Jughead's shirt. Artwork by Stan Goldberg.
First appearance	Pep Comics No. 22 (December 1941)
Portrayed by	Sam Whipple (Archie: To Riverdale and Back Again) Cole Sprouse (Riverdale)
Voiced by	Hal Stone (radio) Cameron Andrews (radio) Arnold Stang (radio) Howard Morris (The Archie Show, Archie's TV Funnies, The U.S. of Archie) Michael Fantini (The New Archies) Chris Lundquist (Archie's Weird Mysteries, The Archies in Jugman)
Hometown	Riverdale
School	Riverdale High School
Information
Spouse(s)	Midge Jones (wife) (Archie #605)
Significant other(s)	Ethel Muggs
Relatives	Forsythe Pendleton Jones, Jr (father), Gladys Jones (mother), Jellybean Jones (sister), Souphead Jones (cousin), Bingo Wilkin (cousin)

Jughead Jones is one of the main characters created by Bob Montana in Archie Comics who first appeared in the first Archie story, from Pep Comics 22, December 1941. He is the son of Forsythe Jones II; in one of the early Archie newspaper comic strips, he himself is identified as Forsythe Pendleton Jones III (and in one strip, likely due to continuity error, as Forsythe Van Jones). He has a white sheepdog named Hot Dog and a younger sister, Forsythia "Jellybean" Jones.

Jughead (sometimes shortened to Jug or Juggie) is the best friend of Archie Andrews. Jughead is a smart, snarky, laid-back, easygoing and rather odd high school student. He's obsessed with eating food, and is generally uninterested in any kind of romance, even disliking it and the ways it leads some people to make fools of themselves. Most see him as being lazy. He can be identified by his long nose, half-closed eyes, "S" sweatshirt, and crown-like button beanie hat, called a whoopee cap.

Bob Montana has stated that unlike other characters in the series who were based on people he knew, Jughead was a character he imagined. Montana's widow Peg Bertholet stated that high school friend of Montana's named Skinny Linehan supposedly had some of Jughead's peculiar traits. Bertholet has stated that the S insignia refers to a location called Skunk Hill in Haverhill, Massachusetts which Montana turned into Squirrel Hill. The S alludes to combination of the location and Montana's elementary school athletic team near Haverhill called the Tigers. Bertholet has stated that S stands for "'Squirrel Hill Independent Tigers,' and you couldn't abbreviate it any other way."

Jughead generally has a characteristic wry and sarcastic sense of humor. He is considered a bit of an oddity, but prefers his nonconformism as opposed to going along with others' styles. His many quirks make him the butt of teasing and abuse from Reggie, Veronica, and even other classmates and teachers. Many episodes involve Reggie and Jughead trying to outdo one another with pranks and bets, and Jughead almost always comes out the victor. He is revealed to be extremely clever and creative when necessary and he often takes advantage of Reggie's and his other tormentors' weaknesses (and has fun all the while).