Just for Feet
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| Sports equipment | |
| Industry | Retail |
| Founded | 1977 |
| Defunct | 2004 |
| Headquarters | Birmingham, Alabama |
| Products | Athletic Shoes and Sportswear |
| Revenue | $775 million USD (1998) |
| Website | None |
Just For Feet Inc. was an athletic shoe and sportswear headquartered in Birmingham, Alabama which became one of the largest and fastest growing athletic stores in the United States. In 2000 Footstar acquired Just For Feet. It closed its last store in 2004.
Just for Feet Inc. began with a single store at Century Plaza in Birmingham, Alabama with the original name Two Feet Ahead in 1977. Just For Feet operated over 140 superstores in 25 U.S. states and Puerto Rico by 1999. Most of the Just For Feet stores were located on outparcels adjoining major malls in cities, primarily in the Southeast, Midwest and Southwest.
The first Just For Feet superstore opened adjacent to the Riverchase Galleria in 1987. Several features helped to distinguish Just for Feet from its competitors, including:
In 1992 a store was opened at The Forum Shops at Caesars in Las Vegas, Nevada. Prior to becoming a publicly traded company in 1994, other company-owned stores were opened near Nashville, Tennessee and in Kansas City, Missouri. Franchises were granted for stores that opened in San Antonio, Texas, suburban Atlanta, Georgia and Columbus, Ohio; the Texas and Georgia stores subsequently became company-owned locations. By the end of 1996, Just For Feet operated superstores in eleven states.
In 1997, Just For Feet bought Florida-based Athletic Attic and Michigan-based Imperial Sports, enabling the company to enter numerous markets (and several states) where it previously had no presence. The 1998 acquisition of New Jersey-based Sneaker Stadium, and the subsequent conversion of those stores to the Just For Feet nameplate, enabled the company to expand into the metropolitan areas of Boston, Norfolk, New York, Philadelphia and Washington, D.C.. These acquisitions enabled the company to become the second largest athletic footwear retailer near the end of the 20th century. One of the slogans the store used to position itself was “The World’s Largest Athletic Shoe Store”. The store was also famous for their promotion of buying any 12 pair of shoes, and then getting one pair for free, in the process, hence the other slogan, "Where Your 13th Pair is Free!"
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