Justin Sandercoe
| Justin Sandercoe | |
|---|---|
Justin Sandercoe in 2009 at Stanley House, London.
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| Background information | |
| Birth name | Justin Sandercoe |
| Born |
March 27, 1974 Hobart, Tasmania, Australia |
| Occupation(s) | Guitarist |
| Instruments | Guitar, harmonica, ukulele |
| Years active | 1996 - present |
| Labels | Ocean Reds Records |
| Website | Justin Sandercoe's official site |
Justin Sandercoe (born 27 March 1974) is an Australian guitarist, songwriter, performer, producer and educator. He grew up in Tasmania and has been based in London, England since 1996.
Sandercoe's official website, justinguitar.com, was first launched on 31 July 2003 offering lessons as a sample to promote private one on one lessons. The site developed a modest following but once he began making instructional guitar videos for YouTube in December 2006, the site became one of the most popular guitar instruction web sites. As of 2016 there are nearly 1,000 free lessons enjoyed by over 20,000 unique visitors a day from all around the world.
His videos on YouTube clocked up 100 million views in August 2011 and he has been a YouTube partner since 2008.
The site runs on voluntary donations and purchases of products from the store from users and there are no fees for membership.
Justin was named as one of the UK's Top 10 YouTube Celebrities on The Telegraph Newspaper and The Independent newspaper called him "one of the most influential guitar teachers in history" and he has received accolades from guitar legends Brian May and Steve Vai.
In 2007 he started Chocolate Cake Productions with friend Jed Wardley to release his instructional DVDs. By June 2012 there are 11 DVDs available, including "Master The Major Scale", "Really Useful Strumming Techniques", a "Solo Blues Guitar" series, "The JustinGuitar Beginner's Course" and "Intermediate Method". Sandercoe also publishes a number of electronic books in .pdf format, including "Practical Music Theory", "The Chord Construction Guide" and "Understanding Rhythm Notation", as well as an ongoing series of instructional songbooks, to which entries include the Vintage Songbook, the Rock Songbook, the Pop Songbook, and the Acoustic Songbook.
Sandercoe has produced and written for Katie Melua and played electric and acoustic guitar in her live band between 2005 and 2008.
Her performance of his song "Turn To Tell" was available as the B-side on the "Call Off The Search" UK single. The song can also be heard on the South African release of the album "Call Off The Search", which earned Sandercoe his first platinum disc. He is also featured in the video clip of the same song, found on the bonus DVD of the UK album release.
He taught Katie Melua guitar and is still her teacher.
Sandercoe has played concerts around the world with a variety of acts, including The Brit Awards 2004; The Johnny Vaughn house band 2005; live on the Today Show in the United States in 2006; the UK and European tour with Katie Melua in 2006 & 2007 which included The World Music Awards, the Live Earth Concert in Hamburg, the North Sea Jazz Festival in Rotterdam and the German ECHO awards.
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