KJFA-FM
| City | Albuquerque, New Mexico |
|---|---|
| Broadcast area | Albuquerque Metropolitan |
| Branding | La Jefa |
| Frequency | 101.3 (MHz) |
| First air date | 1994 (as KRZN) |
| Format | Regional Mexican |
| ERP | 3,700 watts |
| HAAT | 128 meters |
| Class | A |
| Facility ID | 16750 |
| Callsign meaning | K La JeFA |
| Former callsigns | KWQK (1990-1994, CP) KRZN (1994-1997) KEZF (1997-1998) KRQS (1998-2001) KCHQ (11/2001-12/2001) KKRG (2001-2002) KJFA (2002-2006) KKRG (2006-2015) |
| Affiliations | Uniáguila |
| Owner |
Univision Radio (Univision Radio License Corporation) |
| Sister stations | KIOT, KKSS, KKRG-FM |
| Webcast | Listen Live |
| Website | KJFA Online |
KJFA-FM (101.3 MHz) is a radio station in Albuquerque, New Mexico, broadcasting to the Albuquerque metropolitan area at 3,700 watts from a tower atop Nine Mile Hill in west Albuquerque. Its studios are located in Northeast Albuquerque (a mile north of Central Avenue.
KJFA-FM airs a Regional Mexican music format branded as "La Jefa" (The Boss).
The station is owned by Univision Radio.
This station was granted an original construction permit in October 1990 under call sign KWQK.
101.3 first signed on in September 1994 as KRZN a station playing new-age music and smooth jazz, branded as "The Horizon". In 1996, it was acquired by Simmons Media Group and would shift to focus only on Smooth Jazz. In spring 1997, Simmons moved KRZN to the stronger 105.1 FM signal, which would make the format available in Santa Fe and other surrounding areas. However, the format was dropped in April 1999 in favor of Top 40.
In May 1997, 101.3 became KEZF, a Soft Adult Contemporary format branded as "Easy 101.3", which attempted to challenge KMGA. The format was dropped after about a year.
In the Summer 1998, 101.3 changed again to a Rock music format branded as "K-Rock" with slogan "The Rock of New Mexico". The call letters would later change to KRQS. The format on this station was very similar to KZRR and often imitated features on that station such as the "All 80's Weekends". The Bob and Tom Show was added in morning drive in early 1999; it was the first time that program had aired in Albuquerque. In 2000, it had rebranded as "The Bone" and shifted to a more modern focused Active Rock format towards the end of its run at the end of the year.
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