KKMY
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| City | Orange, Texas |
|---|---|
| Broadcast area |
Beaumont/Port Arthur/Orange Golden Triangle |
| Branding | 104.5 Kiss FM |
| Slogan | Beaumont's New Hit Music |
| Frequency |
104.5 MHz (also on HD Radio) HD2/103.3: Urban "103.3 The Beat" |
| Translator(s) | 103.3 K277AG (Beaumont) |
| First air date |
104.5: 1972 (as KZOM-FM) 103.3: April 29, 1998 |
| Format |
104.5: Rhythmic Top 40 HD2/103.3: Urban Contemporary |
| Language(s) | English |
| Audience share | 5.4  (Fall 2016, Nielsen Audio[1]) |
| ERP |
104.5: 100,000 watts 103.3: 90 watts |
| HAAT |
104.5: 233 meters (764 ft) 103.3: 51.3 m (168 ft) |
| Class |
104.5: C1 103.3: D |
| Facility ID |
104.5: 62239 103.3: 51844 |
| Callsign meaning | KK MY(ix) (previous format) |
| Former callsigns | KZOM-FM (1/1980-4/1980) KZOM (1980-1984) |
| Affiliations |
Premium Choice iHeartRadio |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | KCOL-FM, KYKR, KIOC, KLVI |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
kiss1045fm.com 1033thebeat.com (HD2) |
KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..
The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience. This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.
On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.
Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W
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Wikipedia