City | Amarillo, Texas |
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Broadcast area | Amarillo, Texas |
Branding | Lonestar 98.7 |
Slogan | Amarillo's Classic Rock |
Frequency | 98.7 MHz |
First air date | 1985 (as KMML) |
Format | Classic rock |
ERP | 100,000 watts |
HAAT | 143 meters |
Class | C1 |
Facility ID | 9307 |
Callsign meaning | K PoweR FM (former branding) |
Former callsigns | KYTX-FM (1979-1983, CP) KMML (1983-1993) KQAC (1993-1997) KNSY (1997-1999) |
Owner |
Townsquare Media (Townsquare Media Amarillo License, LLC) |
Sister stations | KATP, KIXZ, KMXJ-FM, KXSS-FM |
Webcast | Listen Live |
Website | lonestar987.com |
KPRF (98.7 FM, "Lonestar 98.7") is a commercial classic rock radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch.
This station used to be longtime Top 40/CHR station under the moniker as "Power 98 FM". KPRF's format change took effect March 2007.
On June 28, 2017 KPRF dropped the "Jack FM" format and began stunting. On June 29, 2017 KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7".
Coordinates: 35°11′02″N 101°58′12″W / 35.184°N 101.970°W