KSCS
  Logos for KSCS's primary and secondary channels. |
|
| City | Fort Worth, Texas |
|---|---|
| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | New Country 96-3 KSCS |
| Slogan | "Texas' Most Country Guaranteed!!" |
| Frequency | 96.3 MHz (also on HD Radio) |
| First air date | 1949 (as WBAP-FM) |
| Format |
Modern Country HD2 simulcasts KLIF 570 |
| Language(s) | English |
| Audience share | 4.3  (March 2017, Nielsen Audio[1]) |
| ERP | 99,000 watts |
| HAAT | 491 meters |
| Class | C |
| Facility ID | 71201 |
| Transmitter coordinates | 32°35′15″N 97°57′59″W / 32.58750°N 97.96639°WCoordinates: 32°35′15″N 97°57′59″W / 32.58750°N 97.96639°W |
| Callsign meaning | Silver Country Stereo |
| Former callsigns | WBAP-FM (1949-1973) |
| Owner |
Cumulus Media (Radio License Holdings LLC) |
| Sister stations | KESN, KLIF, KLIF-FM, KPLX, KTCK, KTCK-FM, WBAP |
| Webcast | Listen Live (via iHeartRadio) |
| Website | kscs.com |
KSCS (96.3 MHz) is an FM station which serves the Dallas/Fort Worth metroplex in Texas. The station transmits a modern country music format on its FM signal. 96.3 KSCS is also the home of 'Hawkeye and Dorsey', currently the longest running morning radio show in the Dallas - Fort Worth area. The show features Terry Dorsey, a member of the Country Music Disc Jockey Hall of Fame, and Mark "Hawkeye" Louis. The duo has won numerous awards including Billboard Magazine's Major Market Air Personalities of 1998 and the Academy of Country Music's 2008 Personalities of the Year. The pair teamed up in July 1988. KSCS was named "2009 Major Market Radio Station of the Year" by the Academy of Country Music.
KSCS is currently owned by Cumulus Media. Also, KSCS, and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, Disaster area declarations, and child abductions are issued.
The station's studios are located in the Victory Park district in Dallas just north of downtown, and the transmitter site is in Cedar Hill.
The station first signed on the air in March 1949 as WBAP-FM on 100.5 FM under the control of Amon G. Carter (later taken over by Carter Publications after Amon's death in 1955). The station moved to 96.3 in 1955. WBAP-FM aired mostly classical music. After the success of sister station WBAP's "Country Gold" format which began in 1970, it was decided to extend the country music brand to FM, and on January 15, 1973, 96.3 was renamed KSCS "Silver Country Stereo". The initial design behind KSCS was to for it be a country station with beautiful music-style formatics, including playing several songs in a row, low-key announcers, and light commercial loads. A year later, Carter Publications sold KSCS to Capital Cities (taken over by ABC in 1985).
...
Wikipedia