KUPD
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| City | Tempe, Arizona |
|---|---|
| Broadcast area | Phoenix metropolitan area |
| Branding | 98 KUPD |
| Slogan | Arizona's Real Rock |
| Frequency | 97.9 MHz |
| First air date | June 1, 1960 |
| Format | Active Rock |
| ERP | 100,000 watts |
| HAAT | 494 meters (1,621 ft) |
| Class | C |
| Facility ID | 65166 |
| Transmitter coordinates | 33°19′58″N 112°3′53″W / 33.33278°N 112.06472°WCoordinates: 33°19′58″N 112°3′53″W / 33.33278°N 112.06472°W |
| Callsign meaning | Cupid (used during its early years) |
| Owner |
Hubbard Broadcasting, Inc. (Phoenix FCC License Sub, LLC) |
| Sister stations | KDKB, KDUS, KSLX-FM, KAZG |
| Webcast | Listen Live |
| Website | 98kupd.com |
KUPD (97.9 MHz, "98 KUPD") is a commercial FM radio station broadcasting an active rock radio format. Licensed to Tempe, Arizona, the station serves the Phoenix metropolitan area. The station is owned by Hubbard Radio, a division of Hubbard Broadcasting, Inc. of St. Paul, Minnesota. Its studios are located on North 52nd Street west of Papago Park and its transmitter is in South Mountain Park.
KUPD has been nominated as the "Major Market Radio Station of the Year" for a RadioContraband Rock Radio Award in 2011 and 2012. KUPD was inducted into the Rock Radio Hall of Fame in 2014.
On July 1, 1960, KUPD first signed on the air as the FM sister station to 1060 KUPD (now KDUS). KUPD-FM simulcast its AM station's MOR popular music format. In the 1970s, the station moved to a Top 40 format, and later easy listening and Adult Contemporary, before becoming a rock station in the 1980s. In the 1990s it became co-owned with its former competitors, KDKB and KSLX-FM, after being purchased by Sandusky Radio, which also owned stations in Seattle, Washington. In 2013, Sandusky sold its stations in Phoenix and Seattle to Hubbard Broadcasting.
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