"Landcruisin'" | ||||
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Single by A. K. Paul | ||||
Released | 24 March 2016 | |||
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Genre | ||||
Length | 3:42 | |||
Label | Self-release | |||
Songwriter(s) | Paul | |||
Producer(s) | Paul | |||
A. K. Paul singles chronology | ||||
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"Landcruisin'" is a song by English musician Anup Paul, professionally known as A.K. Paul. It was released as his debut solo single on 24 March 2016. Written and produced by Paul, it is an R&B track backed by synths, guitars and percussion, whose sonority was likened to that of various artists.
It is the first release of Paul Institute, a platform founded by A.K. Paul and his brother Jai Paul. The song premiered on Zane Lowe's Beats 1 radio show before receiving digital, streaming, and 7-inch vinyl releases. Most music critics gave the song favorable reviews, comparing it to the works of Prince, D'Angelo, and Miguel, saying it matched expectations. However, a minority of reviewers dismissed it as inferior to the works of Jai Paul. It managed to enter the Billboard Twitter Emerging Artists chart.
A.K. Paul's first single as a main performer was a 2014 collaboration with English singer Nao on the title track of her So Good EP. Until then, he had written and produced songs for other artists, including "Next to Me" by Emeli Sandé and "Flesh" by Miguel. He was also involved in the recording of his brother Jai Paul's two singles "BTSTU (Demo)" and "Jasmine". Journalists have characterised A.K. Paul as "elusive" and observed that until the release of "Landcruisin'", he has preferred "hanging out in the shadows". "Landcruisin'" was recorded at the Spicy Benefit Studio and The Doogh in London. A.K. Paul produced, engineered, mixed, and mastered the song, which features his songwriting, instrumentation, and programming. He is also responsible for the song's sound design and effects.