Leonisa
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|
| Private | |
| Industry | Apparel and Fashion |
| Founded | November 20th, 1956 |
| Founder | Joaquin Eduardo Urrea and Julio Ernesto Urrea |
| Headquarters | Colombia |
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Area served
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Worldwide |
| Products | women's inner-wear, swimwear, men's underwear, shapewear, bras, panties, sports underwear, post-surgical compression garments |
| Website | http://www.leonisa.com/ |
Leonisa is a global company that specializes in the manufacturing and commercialization of women's lingerie, shapewear, swimwear and men’s underwear.
Leonisa was established on November 20th, 1956 by the Urrea brothers, Joaquin Eduardo and Julio Ernesto, who focused their interest on specializing in women’s innerwear. After establishing the first manufacturing plant, they created the “The Diamond Point Bra”, product which made them pioneers of South America’s intimate apparel.
The retail sales channel was created in 1956 and consists of Leonisa Stores, Duty Free stores, Outlets, Hypermarkets, Department Stores and Specialized stores. As of today, there are retail stores in the United States, Spain, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Peru, Portugal and Puerto Rico.
In 1965, Leonisa built a manufacturing plant in Costa Rica to meet the demands of Central American markets. In 1989, Leonisa entered the European market targeting Spain first and later expanding to the United Kingdom, Germany, France, and Italy.
In 1993, Leonisa launched the “Magic Up” bra using Push Up technology. The same year, they created catalog sales channel to sell Leonisa garments directly to customers on a monthly basis. As of today, the catalog sales channel is in the United States, Canada, Mexico, Spain, Colombia, Peru, Costa Rica, Ecuador, Chile, Guatemala and Puerto Rico. Through its swimwear category, Leonisa has sponsored Miss Colombia since 2007. In addition, Leonisa sponsored Miss Panama in 2009 and 2010. Each year Leonisa develops swimwear campaigns that are focused on Miss Colombia.
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Wikipedia