Lilo Rasch-Naegele

Lilo Rasch-Naegele (born 12 December 1914, Stuttgart – died 3 June 1978, Oberaichen) was a German painter, graphic artist, fashion designer and book illustrator. Her extensive work left a distinct mark on the artistic landscape of Stuttgart.

Liselotte Margarete Naegele was the daughter of Karl Alfons Naegele, a painter from Stuttgart who worked in a studio on Marienstrasse. By the time her father died in 1927, twelve-year-old Liselotte was drawing advertisements for the display windows of neighbouring shops.

From 1922 to 1930 Naegele attended the Catholic High School for Girls in Stuttgart. After this she took drawing lessons at the State Vocational School in Hoppenlau after winning a drawing scholarship from the advertisement firm Carl Markiewicz at the Württemberg State Art School in Stuttgart. From 1931 to 1933 she was a full-time student in the Graphics Department. During this time, she was greatly influenced by her teacher, Professor Ernst Schneidler, founder of the Stuttgart School of Graphic Design (Stuttgarter Schule im Bereich grafischer Gestaltung).

After graduation, Naegele had her own drawing studio on Stuttgart’s Reinsburgstrasse. She became a much sought after graphic designer, stylist and book illustrator for well-known textile firms like Gröber-Neufra and the publisher Deutsche Verlagsgesellschaft Stuttgart.

In 1934, Lilo Naegele won a contract to design the display window of star hairdresser Hugo Benner’s salon in the Stuttgart Wilhelmsbau. This made her well known to the city’s artistic circle of intellectuals and to Bodo Rasch, the architect who furnished the salon. Other patrons of the time were the Hölzel student Willi Baumeister, who designed Benner’s letter paper; Lily Hildebrandt, née Uhlmann, and her husband, the art historian Professor Hans Hildebrandt. From 1938 to 1939, Naegele worked in Berlin for the magazines "Die Dame" and "Die neue Linie", as well as for the film company Tobis-Filmgesellschaft.

In 1940 she married Bodo Rasch, becoming Lili Rash-Naegele. Their marriage bore two children: a daughter, Aiga and a son, Bodo, now a prominent tensile architect. Shortly after the end of the war, Rasch-Naegele continued her artistic success of the pre-war years from her studio on Reinsburgstrasse. She worked for several well-known names such as ARAL, Schiesser and Elbeo; for the advertising arm of the newspaper Stern; and also for various publishers.

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