MTV Latvija
| MTV Lithuania & Latvia | |
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MTV logo
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| Launched | September 4, 2006 January 2009again |
| Closed | November 18, 2009 |
| Owned by | MTV Networks Europe / Ananey Communications Ltd. |
| Sister channel(s) | MTV Estonia |
| Website | www.mtv.lt |
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Availability
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| Satellite | |
'MTV Lithuania & Latvia was a twenty-four-hour music and entertainment channel operated by MTV Networks Europe. The channel was originally formed in September 2006 at Lithuania, at January 2009 it got re-formed to double channel including both Lithuania and targeted audiences in Lithuania an
Lithuania, Latvia and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006. Initially, MTV Networks Baltic comprised MTV Lithuania, MTV Latvia and MTV Estonia. Due to financial difficulties with the region heightened by the global economic downturn. MTV Networks International merged MTV Latvia to form MTV Lithuania & Latvia in January 2009. MTV Estonia remained as stand alone channel.
The channel combined local and international music, as well as MTV's trademark shows such as Pimp My Ride, Celebrity Deathmatch and Wildboyz which were shown with subtitles in Lithuanian. The network also aired local programmes as European Top 20, Baltic Top 20, Dance Floor Chart, MTV Oops and MTV Supermercado. Prior to closing, it had launched a reality show live from the MTV Lietuva headquarters, the humour show Baltish and Pimp My Ride Baltic were created by MTV Lietuva. Lithuanian MTV VJs are VJ Ugnė, VJ Jonas and twins VJ Artūras and VJ Robertas.
MTV Networks Europe originally launched separate MTV channels in Lithuania (MTV Lietuva) and Latvia (MTV Latvija) in September 2006. Both channels offered a mixture of local and international content. Due to the global recession and its impact on Latvia, MTV Networks Baltic merged both channels to form MTV Lietuva & Latvija this channel will operate for the foreseeable future until the economic crisis is rectified. MTV Lietuva & Latvija and MTV Estonia ceased operations on November 18, 2009 and have been replaced by the original MTV Europe channel.
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