MTV Scene
| MTV | |
|---|---|
 |
|
| Launched | June 14, 1996 |
| Owned by | VIMN International |
| Picture format | 576i (SDTV 16:9,4:3) |
| Audience share | 0.6% (January 2010, ) |
| Country | Australia |
| Language | English |
| Broadcast area | Australia, New Zealand |
| Formerly called | ARC Music Channel (prior to 20 March 1997) |
| Sister channel(s) |
MTV Dance MTV Music Nickelodeon Nick Jr. |
| Website | www.mtv.com.au |
|
Availability
|
|
| Satellite | |
| Foxtel | Channel 124 |
| Austar | Channel 124 |
| SKY TV | Channel 14 |
| Cable | |
| Optus TV | Channel 124 |
| Foxtel | Channel 124 |
| Neighbourhood Cable | Channel 27 |
| TransACT | Channel 251 |
| InHome TV | Channel 014 |
| IPTV | |
| Fetch TV | Channel 119 |
| Foxtel Play | Channel 124 |
| Streaming media | |
| Foxtel Go | Channel 124 |
| MTV | |
|---|---|
| Genre | Music videos |
| Presented by | Richard Wilkins |
| Country of origin | Australia |
| Original language(s) | English |
| No. of seasons | 6 |
| Release | |
| Original network | Nine Network |
| Picture format | 576i (SDTV 4:3) |
| Original release | 1987 – 1993 |
| Website | www |
MTV is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by parent company Viacom International Media Networks headquartered in London with a local office in Sydney.
The "MTV" brand was launched in Australia during April 1987 as a music program that aired late on Friday and Saturday nights for its full six-year run on the free-to-air Nine Network. The program was hosted by Richard Wilkins and Joy Smithers with music news from Alison Drower. Its competitors at the time were ABC TV's Rage (which also started in April 1987) and Network Ten's Video Hits (which started in February 1987).
MTV Australia's focus was predominantly on Australian, British and American rock and pop music and the program rarely played other forms of popular music. The program presented a mixture of music videos, artist interviews and music segments, and relied heavily on imported American content. In its early years it also showed the MTV USA game show Remote Control.
The program was discontinued in 1993 when Nine chose not to renew the licence with Viacom. Nine said the axing was due to high production and licensing costs. Saul Shtein brought MTV to Australia with Richard Wilkins.
"ARC Music Television", owned by Austereo, was launched three years after MTV ended on the Nine Network on 14 June 1996 in a joint venture with, then, music giant Austereo and Village Roadshow through Optus Television to become a twenty-four-hour music channel playing pop music and airing original programming. After a year on the air the network was approached by MTV Networks in the US and through a deal once again with Austereo, Village Roadshow Entertainment and Optus vision ARC was re-branded as MTV Australia.
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