*** Welcome to piglix ***

Maand van het Spannende Boek


The Maand van het Spannende Boek (June) is a Dutch theme month to promote literary genres of "exciting books" (detectives, thrillers) and is organized by the Collectieve Propaganda van het Nederlandse Boek.

This promotion began with a name in 1989. In May 1989 the foundation CPNG garnered extra publicity for the genre of "the exciting book". This was done by promoting a book published by Tomas Ross, "Mode voor Moskou" ("Fashion for Moscow") that sold at a reduced price (4.95 gulden). The last chapter was left omitted, and there was a competition attached: "Who is the murderer?". The prize was a "Detective-weekend for two" in England valued at f 2499. The disclosure of the perpetrator and the announcement of the winner found a place in the NOS Television program TV 3 on May 23, 1989. The last chapter could then be collected by presenting a voucher to the booksellers. The Gouden Strop was also awarded in the same program.

The action was a success, in the succeeding year there was a 'promotion-period' set between May 21 and June 1990. This time there was a prize in the same manner as Boekenweek and Kinderboekenweek. It was the booklet "and a Press Conference to lock...", a simple stapled edition of 32 pages. There was also a competition attached: "Who wrote this bloodcurdling football thriller?". This time the prize consisted of two tickets to the finale of the 1990 FIFA World Cup in Rome on July 8. Participants could choose from David Endt (Press officer of Ajax, writer of (among other works) "The Shadow of San Siro"), Arie Haan (ex-footballer, trainer), Youp van 't Hek (comedian, NRC Handelsblad sports columnist), Kees Jansma (head of NOS Studio Sport, Voetball International columnist), Theo Jockes (writer of (among others) "Murder in the Ridderzaal" and the novel "The Departure") and Jan Mulder (ex-footballer, sport columnist in de Volkskrant). The disclose of the name of the author and the announcement of the winner found a place on the Prime Time Show of RTL Véronique on June 28.


...
Wikipedia

...