Lloyd Maurice Bessinger, Sr. (July 14, 1930 – February 22, 2014) was an American BBQ restaurateur and politician noted for his defense of racial segregation.
Bessinger was born in Orangeburg County, South Carolina on July 14, 1930 and served in Army on the front lines of the Korean War, returning to the US in 1952.
Bessinger, along with his brother Joe Jr., opened their first drive-in restaurant, Maurice's Piggie Park, in West Columbia, South Carolina in 1953. By 1968, he had four drive-ins, and by 2002 the chain had grown to nine restaurants. The barbecue was and continues to be well-regarded, and Piggie Park has been included in multiple compilations of the best barbecue in the United States.
Bessinger also sold BBQ sauce under the Carolina Gold brand whose recipe included mustard, brown sugar, soy sauce, and vinegar. By 1999, this had become the largest BBQ operation in the United States.
Piggie Park restaurants were segregated, such that African-Americans were not allowed to eat inside the restaurants, until a lawsuit, Newman v. Piggie Park Enterprises, Inc. won an injunction in 1968.
In 1964, Anne Newman, the wife of an African-American minister, sued Piggie Park after Bessinger refused her entry to his restaurant. Newman sued under Title II of the Civil Rights Act of 1964, and won an injunction against the chain requiring them to stop refusing service to African-Americans. At the Supreme Court, this case also set a precedent assigning attorney's fees to someone who successfully sues for an injunction under the Act.
In 2000, the state of South Carolina stopped flying the Confederate Flag over the capitol, following a vote earlier that year. In response, Bessinger raised Confederate flags over his restaurants, also calling the flags "a real Christian symbol... fighting tyranny and terror and suppressive government."
A number of grocery chains responded by dropping his Carolina Gold sauce from their shelves. The Council of Conservative Citizens and the South Carolina Heritage Coalition responded with a call to boycott Wal-Mart, and Bessinger filed a lawsuit against Bi-Lo, Food Lion, Harris Teeter, Kroger, Piggly Wiggly, Sam's Club, Wal-Mart, and Winn-Dixie, arguing that their refusal to carry his products violated South Carolina's Unfair Trading Practices Act and intruded onto his right to free speech. Bessinger asked for $50 million in damages. The South Carolina Supreme Court rejected his claims in 2007.