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Michelle Mone, Baroness Mone

The Right Honourable
The Baroness Mone
OBE
Michelle Mone (Ultimo founder) 2013.jpg
Personal details
Born Michelle Georgina Allan
(1971-10-08) 8 October 1971 (age 45)
Glasgow, Scotland
Nationality  United Kingdom
Political party Conservative
Spouse(s) Michael Mone (divorced)
Residence London
Occupation Businesswomen, parliamentarian
Known for Founder of Ultimo

Michelle Georgina Mone, Baroness Mone, OBE (née Allan, born 8 October 1971, Glasgow, Scotland) is a British entrepreneur, global speaker, designer, innovator and parliamentarian.

Through MJM International, she founded the lingerie company Ultimo, retaining a 20% stake, and Lady Mone is the sole owner of fake-tanning brand UTan.

She was awarded an OBE for her outstanding contribution to business in 2010 by Her Majesty the Queen.

On 27 August 2015, Downing Street announced her elevation to the peerage, and she was introduced in the House of Lords on 15 October by fellow Conservative peers Lord Freud and Baroness Morris of Bolton. She was appointed to conduct a 2 part government review for the PM David Cameron on business start-ups in deprived areas.

Born on 8 October 1971, Michelle Allan grew up in Glasgow's East End. She left school aged 15 to help support her mother and father after her father was confined to a wheelchair. Mone is an only child after losing her younger brother to Spina Bifida. Michelle Allan went on to marry Michael Mone aged 19 and 20 years later got divorced after having 3 children, Rebecca, Declan and Bethany.

Mone strived to return to employment and obtained a marketing job with the Labatt brewing company. Within two years she had risen to become its head of marketing in Scotland. Michelle was made redundant by Labatt prompting her to set up her own business. She has since admitted that she exaggerated qualifications on her CV in order to get the job. While wearing a very uncomfortable cleavage enhancing brassière at a dinner dance, Mone realised she could improve the design. Her stated aims were to create a brassière that was both more comfortable and better looking, whilst enhancing more cleavage. Mone had read about a new silicone product while on holiday in Florida, and approached the company to obtain its European licence to produce bras.


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