Michelle Phan | |
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Michelle Phan in 2014
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Born |
Boston, Massachusetts, U.S. |
April 11, 1987
Nationality | American |
Occupation | Entrepreneur, YouTube video blogger |
Years active | 2007–present |
Website | Official website |
Michelle Phan is an American make-up demonstrator and entrepreneur who became notable as a YouTube personality. Phan's YouTube channel has over 8 million subscribers, 1.1 billion lifetime views, and 385 uploaded videos.
Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. She has an older brother and a younger half sister. Phan and her family moved to Tampa, Florida where she attended Tampa Bay Technical High School. Phan attended Ringling College of Art and Design. In March 2014, Ringling gave Phan an Honorary Doctorate of Arts degree.
In 2005, Phan had a personal blog in which she discussed different makeup tutorials and received requests for further instruction. She began posting tutorial vlogs on Xanga under the username Ricebunny and then began publishing on YouTube in May 2007.
She patterned her production style on Bob Ross: "There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself."
BuzzFeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers. Phan became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network), in 2012.
In 2010, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos. She became their first Vietnamese spokesperson, acting as Lancôme's representative not only in the United States but also around the world. In 2011, Phan co-founded 'MyGlam', a monthly beauty products subscription service, which has since been renamed "ipsy", launched in September 2012. "ipsy" is a sponsor of "Generation Beauty", a beauty conference that Phan helped organize.
On August 15, 2013, L'Oreal launched a new cosmetic line called em by Michelle Phan, dedicating the brand to her mother.