MoneyHunt
| MoneyHunt | |
|---|---|
 |
|
| Genre |
Reality Business |
| Created by |
Miles Spencer Cliff Ennico |
| Starring | Miles Spencer Cliff Ennico |
| Country of origin | United States |
| Original language(s) | English |
| Production | |
| Executive producer(s) | Deborah Ely |
| Camera setup | Multiple camera |
| Release | |
| Original network | PBS |
MoneyHunt was a reality based television program that allowed entrepreneurs to pitch their ideas to a panel of experts and receive feedback on improving their presentations. The format, created by Miles Spencer and Cliff Ennico, was considered a seminal work of the dot-com era that broke ground on several fronts. Produced by MoneyHunt Properties, Inc. the program was distributed to American public television stations in the US and several markets overseas from 1997–2004.
MoneyHunt developed several format processes that were unique for their time in order to produce the show. MoneyHunt was distributed on public television, which had never aired business content in this format. The show sourced candidates through online auditions, which were a unique use of the then-burgeoning World Wide Web. Eventually, MoneyHunt added a series of live events produced in conjunction with regional venture conferences to screen test candidates. The show was hosted by presenters with no on-camera experience, but significant domain expertise. It was produced to simulate a real venture pitch and was "live to tape" so most blunders and pauses were often kept in the final cut for dramatic effect. The show offered cash prizes in the form of an investment in the best contestants.
Co-Hosts Miles and Cliff opened the program with a brief greeting and soon introduced the first guest, who was waiting off stage. Like a business meeting, Miles or Cliff greeted the guest and welcomed them to the table. A MoneyHunt Mentor joined each show, adding specific domain expertise to the questioning. Each guest had 8 minutes to detail key categories, helped along by quick paced questions from the hosts and mentor. These included:
The final segment was the review session, where the pitches of each guest weredebated and awarded thumbs up or down. Beginning in Season Six, MoneyHunt began awarding a cash award as convertible debt (leaving the pricing of the equity to subsequent investors).
Miles Spencer and Cliff Ennico first met working on small equity financings in their home state of Connecticut. Ennico was and remains an attorney focused on new business formation and financing. Spencer had been a banker and venture capitalist prior to the program's development, and has gone on to become a successful digital media entrepreneur and angel investor. Neither had ever appeared in front of a live camera, but their unique rapport and natural communication skills were deemed preferable to on camera talent without start-up business domain expertise.
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Wikipedia