Mossy Oak
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| Private | |
| Industry | Retail |
| Founded | 1986 |
| Founder | Toxey Haas |
| Headquarters | West Point, MS, United States |
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Key people
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Toxey Haas (CEO) Bill Sugg (President and CFO) |
| Parent | Haas Outdoors |
| Website | mossyoak.com |
Mossy Oak is a West Point, Mississippi–based branded camouflage and outdoor lifestyle company founded by Toxey Haas in 1986. Mossy Oak is owned and operated by its parent company Haas Outdoors, Inc.
The company is said to have started "with a fistful of dirt". Haas, an avid outdoorsman from early in life, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. After being constantly turned down, Crystal Springs Print Works in Georgia decided to listen to him. However, they had a 10,000 yard fabric minimum, while Haas only had enough money for 800 yards. The company made an exception for Haas, and the first pattern was printed.
In 1986, Toxey Haas established Haas Outdoors, Inc. Bill Sugg joined Haas as the company's first true employee. Together they began marketing the product and hired Bob Dixon, Ronnie “Cuz” Strickland, Carsie Young, and Cindy Cliett.
Mossy Oak added its second pattern, Green Leaf, in 1987, followed by Treestand, Full Foliage, and Fall Foliage in the coming years. Mossy Oak now had an array of patterns to market to hunters in several seasons and environments.
In 1995, Mossy Oak introduced a new technology in pattern development. Adding shadows to increase the depth of the camouflage, Mossy Oak produced its breakthrough pattern Break-Up. Break-Up became a best-seller and sent the company to the top of the outdoor world. Continuing with the shadow effect, Mossy Oak produced Shadow Grass, Shadow Branch, Shadow Leaf, and Forest Floor over the next five years.
As digital imagery and printing technology increased, Mossy Oak's patterns became more realistic. Using these techniques Mossy Oak introduced a new version of their most popular pattern calling it New Break-Up. Over the next decade, Mossy Oak continued to improve their techniques and introduce new patterns. After New Shadow Grass, Obsession, the newest spring pattern, was released. In 2005 came the company's first Western big game pattern with Brush. Brush became popular with hunters in Western terrain who previously had trouble finding a specific pattern to disguise them. Mossy Oak continued its pursuit-specific patterns with Duck Blind in 2007 and a newer version of Treestand in 2008.
Mossy Oak released Break-Up Infinity in 2010. Used mainly for deer hunting, this pattern achieved more depth, detail, and definition than any pattern before it.
Mossy Oak's newest pattern, is Shadow Grass Blades. This pattern is an updated and advanced version of the duck hunting staple Shadow Grass. Blades focuses on the confused state of grass in the natural waterfowl. Blades is expected to hit stores in Fall 2013.
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Wikipedia