Mr.Mr. (EP)
| Mr.Mr. | ||||||||||
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| EP by Girls' Generation | ||||||||||
| Released | February 24, 2014 | |||||||||
| Recorded | December 2013 - January 2014 at SM Studios, Seoul, South Korea | |||||||||
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| Language | Korean | |||||||||
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| Producer | Lee Soo-man | |||||||||
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| Review scores | |
| Source | Rating |
| AllMusic |    |
| Billboard | 82/100 |
| IZM | |
Mr.Mr. is the fourth extended play (EP) by South Korean girl group Girls' Generation. The EP consists of six tracks and it incorporates electropop and R&B-pop music genres. It was released for digital download by S.M. Entertainment and KT Music on February 24, 2014. The CD and digital version were released in Hong Kong on the same day, and was made available for purchase on February 27 in South Korea. To promote the album, Girls' Generation appeared on several South Korean music programs including Music Bank and Inkigayo. The title track was released as a single.
Mr.Mr. received positive reviews from music critics – AllMusic's Heather Phares praised the album as showcasing the group's musical strengths, while Billboard's Jeff Benjamin positively viewed the EP as a more "impressive" release compared to the group's previous album I Got a Boy (2013). The EP peaked atop the Gaon Album Chart and became the best-selling album by a girl group of 2014 in South Korea, as well as the fifth best-selling album overall. It also entered the Japanese Oricon chart at number 11 and the US Billboard 200 at number 110.
Mr.Mr. is composed of six songs, which feature "dazzling" electropop and R&B-pop genres. According to member Seohyun, the EP incorporates "exciting" R&B sounds with "cool, simple" melodies. The opening track, "Mr.Mr.", was composed by The Underdogs, who have worked with several American recording artists such as Beyoncé, Justin Timberlake, and Britney Spears. It has been described as an R&B-pop song infused with electropop. It also incorporates a hip hop beat and EDM-inspired buildups. The second song, "Goodbye," is a pop-rock track that is instrumented by snare drums and hi-hats. "Europa" (Korean: 유로파), meanwhile, draws from retro late-1980s Europop and disco-pop genres.
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