MyThings
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| Private | |
| Industry | Online Advertising |
| Founded | 2005 |
| Services | Dynamic retargeting |
| Website | www.mythings.com |
myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase. These users are served ads as they continue surfing the web. Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.
The company maintains that by reintroducing relevant products and service offers to users, advertisers will see greatly improved conversions and click-through rates. Research from comScore bears this out, demonstrating that a retargeted display ad will encourage 1,000% more people to search for a product than a standard ad.
myThings was the first company in Europe to offer online retailers a CPA business model, which sees advertisers paying only for conversions or pre-agreed actions, instead of clicks. myThings also supports traditional CPM and CPC models.
Founded in 2005, myThings operates in the online and mobile display advertising and affiliate marketing industry. myThings has offices in the United States, the United Kingdom, Germany and Israel. In 2010, myThings partnered with Affiliate Window to present the first CPA based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy Award in Affiliate Marketing in March 2011.
myThings has over 200 partnerships with online retailers and brands, European affiliate networks, attribution and analytics platforms, ad networks and advertising agencies. Customers include Orange Mobile, PriceMinister, Microsoft Store, , Telecom Italia and Booking.com.
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