Narcity Media
 |
|
|
Formerly called
|
MTL Blog Inc. (2013–2015) |
|---|---|
| Private | |
| Industry |
Media Advertising Computer software Technology |
| Founded | 2015 |
| Founders | Charles Lapointe Joshua McRae |
| Headquarters | Toronto, Ontario, Canada |
|
Key people
|
Charles Lapointe (CEO) Kelly Chrjapin (CFO) Erik Desjardins (CTO) |
| Services | Online services |
| Website | www |
Narcity Media Inc. is an online media company that owns and operates Narcity and MTL Blog. The company was founded in 2015, and is based in Toronto, Canada with offices in Montreal, Quebec. The company focuses on creating content for millennials in Canada and the United States.
In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal.
In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored. In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.
In 2016, the company expanded to Vancouver and across the rest of Canada. It also partnered with Telefilm Canada in October 2016 to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.
In 2016, the company launched a "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook.
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