The National Fisheries Institute (NFI) is the United States industry trade group representing the seafood industry. It is a member of the International Coalition of Fisheries Associations (ICFA). Its member companies consist of all levels of business involved in seafood, from fishing vessel operators to seafood restaurants.
The National Fisheries Institute has a wide variety of stakeholders represented in its membership. Members include the following: Associates/Suppliers to the Industry, Bank & Financial Services, Broadline Distributors, Exporters, Importers, Processors, Producers, Retailers & Groceries, Seafood Restaurants, Suppliers, Trade Associations & Universities, and Wholesalers. Some well-known members include Wells Fargo Bank, Sysco Corporation, US Food Inc., National Fish and Seafood Inc., Seatrade International Inc., Wal-Mart, Red Lobster Seafood Co., and Santa Monica Seafood. A full list of current members can be viewed on the NFI website.
The National Fisheries Institute (NFI) and its members are committed to practices that preserve the proper management of the environments of the world’s ocean. They endorse the United Nations Principles for Responsible Fisheries and practice all of the required regulations included. Their commitment to preserving the ocean provides a guarantee of healthy seafood around the world and a guarantee for the future generations to have an abundance of fish populations. The members of NFI also stress for generic seafood brand consumption to increase sales for the companies of the members. They also decide what to spend money on for endorsing, for example they decided to spend $35 million on advertising for the benefits of seafood consumption.
The NFI and its members practice responsible aquaculture by following all regulations and enforcing them, and marketplace to support free trade.They ensure the public has the facts about the health benefits of fish and shellfish by informing its consumers and combining with associations such as the FDA. NFI and its members support and promote sound public policy based on ground truth science of all marine life. The slogan of the NFI and its members is “We are the people. We are the fish. We are the ocean.”
Sustainability is at the core of NFI’s mission and members take actionable steps to implement the best practices and standards to ensure future generations can be assured the health benefits of a plentiful supply of seafood. NFI endorses the United Nations Principles for Responsible Fisheries and all members are obligated to “ensure effective conservation and management of the living aquatic resources.” Seafood sustainability takes into account the impacts of the economy, society, and the environment. The NFI collaborates with other foundations to ensure seafood sustainability. They collaborate with the Dietary Guidelines for Americans Committee (DGAC) which recommends to consumers to eat a wide variety of seafoods caught naturally or raised in a fish farm. They also work with the International Seafood Sustainability Foundation (ISSF) that was founded in 2009 for the concern of the future population of tuna. The NFI also ensures that the public is informed of the recent facts or events that occur involving sustainability through the media.