New Roc City
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| Location | New Rochelle, New York, USA |
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| Opening date | 1999 |
| Developer | Cappelli |
| Management | New Roc Associates |
| Owner | New Roc Associates |
| Website | http://www.newroccity.com |
New Roc City, also known as New Rochelle Center, is an entertainment, retail and residential complex in the Downtown section of the city of New Rochelle in Westchester County, New York. It is located at 33 LeCount Place, between Main Street North and Main Street South. The center was built on the site of the former New Rochelle Mall which closed in 1992.
Unable to attract a new anchor once Macy's had left, the New Rochelle Mall shut down in 1995, creating a chasm in the city's center. New Roc City which opened in the summer of 1999, was developed as the centerpiece of the efforts to revitalize the downtown business area of New Rochelle. The 1,200,000-square-foot (110,000 m2) project cost $190 million and featured a 19-screen movie theater, Westchester County's first IMAX theater (preceding White Plains City Center's Cinema de Lux), a health club, an ice rink (now Monroe College Athletic Center), restaurants, shopping centers and an indoor amusement park.
New Roc began a major conversion into a retail-based complex beginning in May 2008. It was rumored that the new retail stores to occupy New Roc would be Target and Kohl's. Best Buy, for a while, was also rumored to be another planned store. The space is currently occupied by Planet Fitness. New Roc now houses Monroe College's Athletic Complex and student cafeteria.
The core and shell architecture for New Roc City was designed by the White Plains, New York-based architecture firm Peg Park LLC. PEG Park was also the architect of record for this project. Design for the exterior facades and the interiors of arcade was done by Haverson Architecture & Design from Greenwich, Connecticut. At the request of the developer Louis Capelli, the facades were designed to resemble classic New York City buildings. Originally, what is now the Speedway was a second ice skating rink themed to look like Central Park. When viewed from this rink, the second and third floors were given faux detailing to mimic the riveted steel construction seen at Grand Central Station. The third floor arcades were themed to look like NYC rooftops. Murals depicting the surrounding NYC skyline surround the whole third floor. Faux brick and stone parapet walls along with dramatic lighting enhance the rooftop effect.
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