Nima Behnoud
| Nima Behnoud | |
|---|---|
| Born | August 18, 1976 |
| Nationality | Iranian |
| Education | Fashion Institute of Technology |
| Occupation | Fashion designer |
| Labels | NIMANY |
Nima Behnoud (in Persian: نیما بهنود) is an Iranian-American fashion designer based in New York City. He is the first fashion designer who implemented Persian calligraphy in a form of clothing.
The concept of hand crafted clothing started when as teenagers Nima and his friends would take Levis Jeans and other garments and draw, write and alter them to their taste. Some of these items were obtained in the black market, thus making it harder and more expensive to continue such experiments. The place was Tehran, and its northern suburbs, where a large middle class had settled in; the time period was during the late 80’s shortly after the war had ended.
Nima began, wearing what he was buying and altering, to the parties that took place in the underground scene of Northern Tehran. This became not only an outlet of youthful energy, but also a plat- form for experimentation. Nima and his friends started crashing parties and squeezing their way into as many social settings as they could, just to show off their work. Not having any formal training in fashion design or consistent supply of material, they used what was available and incorporated them into their fabrics, items such as spray paint, studs, stitches, and pins.
In 1994 he left Iran for San Francisco to study art and design. Soon after his arrival in the bay area, he began working with several design firms, and in the summer of 1997 he landed an opportunity to work at Colortone, the design house that produced the world famous Apple Computer campaign, "think different". By this time, he had developed an interest in advertising design and fashion, and in 1998 was hired as an art director at Jamison Cawdrey Advertising where he experienced the fashion industry firsthand by art directing photo shoots, and campaigns for a fashion brands.
He soon found that California did not quench his thirst for fashion and design, and in the winter of 1999 moved to New York City, where he now calls home.After his arrival in New York he started working for Publicis as a Senior Art Director. In the East Coast he recognized that there is whole lot more in fashion and design, and that formal training and knowledge of classical styles, can further expand one's vision.
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