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No. 1 Croydon

No. 1 Croydon
NLA Tower.jpg
No. 1 Croydon looking east
Former names NLA Tower
General information
Address 12-16 Addiscombe Road
Town or city East Croydon, London
Country England
Completed 1970
Design and construction
Architect Richard Seifert & Partners
Structural engineer Triton

Coordinates: 51°22′30″N 0°05′28″W / 51.3749°N 0.0910°W / 51.3749; -0.0910

No. 1 Croydon (formerly the NLA Tower, and colloquially the 50p Building, the Weddingcake or the Threepenny bit building) is a skyscraper at 12–16 Addiscombe Road, Croydon, London, next to East Croydon station. It was designed by Richard Seifert & Partners and completed in 1970. It has 24 storeys and is 269 feet (82 m) high. 'NLA' stood for 'Noble Lowndes Annuities'. It was one of many new buildings constructed in the growing town of Croydon in the 1960s. The development of tall buildings was later encouraged in the 2004 London Plan, which led to the erection of new skyscrapers as London went through a high-rise boom.

A refurbishment programme costing over £3.5 million was completed in early 2007. It included a six-month exterior cleaning project, new lobby, landscaping and common areas, and refurbishment of the top ten floors to provide 74,543 square feet (6,925 m2) of high spec, air-conditioned office accommodation.

A substantial amount of work had already been done to improve the façade of the tower. It was identified in a Channel 4 programme as one of the UK's top eyesores. A spokesman for building restoration firm Triton said: "Work is running to schedule and within budget."

No. 1 Croydon is occupied by a number of companies and organisations, including Atkins, Directline holidays, HotGen, dotmailer, Natterbox and Global Resourcing.


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