Noopolitik

In political science, Noopolitik, formed by a combination of the Greek words νόος nóos ("knowledge") and πολιτικός politikós (πολίτης polítēs "citizen", from πόλις pólis "city"), is the network-based geopolitics of knowledge. The term was invented by defense experts John Arquilla and David Ronfeldt in a 1999 RAND corporation study and often appears in connection with that of smart power.

Noopolitics is an informational strategy of manipulating international processes through the forming in the general public, by means of mass media, of positive or negative attitudes to the external or internal policies of a state or block of states, to create a positive or negative image of ideas and promulgated moral values.

Noopolitik differs from realpolitik. Although realpolitik is commonly equated with hard power, and seemingly noopolitik with soft power, both are broader in their embodiment of a form of organization. Specifically, realpolitik is not limited to hard power and coercion, but embodies a hierarchical form of organization. Likewise, noopolitik is not limited to reliance on knowledge and soft power, but embodies a networked form of organization.

Tiziana Terranova (2007) describes the use of the term 'noopolitics' by Maurizio Lazzarato (2004). "'Noopolitics' supplements the biopolitics of the species described by Foucault" (Terranova 2007, 139). "Against the militarization of communication accomplished by new techniques of power, it is possible to think about the constitution of such publics as counter-weapons, which work by expressing, inventing and creating possible worlds where the moment of resistance (the 'no' by which one refuses to watch, listen or believe) is the starting point for an affirmative activity" (Terranova 2007, 140). Noyer & Juanals (2008) have also discussed Noopolitik as a means of social control. especially in connection with RAND's Byting back program which was published as research into counter insurgency.

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