O Estado de S. Paulo
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| Type | Daily newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | Grupo Estado |
| Founder(s) | José Maria Lisboa Francisco Rangel Pestana Américo de Campos |
| Editor | Roberto Gazzi |
| Opinion editor | Ricardo Gandour |
| Founded | January 4, 1875 |
| Headquarters | Av. Eng. Caetano Álvares, 55 São Paulo, SP 02598-900 |
| Country | Brazil |
| Circulation | 250,045 (average circulation in the first quarter of 2015) |
| ISSN | 1516-2931 |
| Website | www.estadao.com.br |
O Estado de S. Paulo (Portuguese pronunciation: [u isˈtadu dʒi sɐ̃w̃ ˈpawlu], The State of São Paulo), also known as O Estadão or simply Estadão, is a daily newspaper published in the Metropolitan region of São Paulo, Brazil, and distributed mainly nationally. It is owned by Grupo Estado, a holding company which publishes the Jornal da Tarde and owns the radios Rádio Eldorado AM and FM and the Agência Estado, largest news agency in Brazil.
It has the second largest circulation in the City of São Paulo, only behind Folha de S.Paulo, and the fourth largest overall in Brazil. It is nicknamed the Estadão (lit. "Big Estado"). The journal was founded relying on republican ideals on January 4, 1875, and was firstly called A Província de São Paulo ("The Province of São Paulo").
In a 2007 ad campaign, the motto of the newspaper is Estadão, o jornal que pensa ÃO ("Estadão, the newspaper that thinks ÃO [big]"). is a Portuguese augmentative suffix.
The current publisher is "O Estado de S. Paulo S.A."
The term Província ("Province") was preserved until January 1890, one month after the fall of the monarchy and the regime change to the republican institution in Brazil. Although the newspaper supported the change, it showed that it was completely independent, refusing even to serve its interests to the ascendant Republican Party of São Paulo.
When the then editor in chief Francisco Rangel Pestana left to work in a project of the Constitution, in Petrópolis, the young editor Julio de Mesquita effectively took on the direction of Estado and initiated a series of innovations. One of the innovations was the engagement of the agency Havas, back then the largest in the world.
The Estadão pioneered the newspaper selling system in 1875, when it was sold on the streets, instead of the subscription-only system adopted by all other newspapers in Brazil before. As first, this new way of selling motivated many jokes and mockery, but ultimately all rivals adopted the same system. Today, newspapers in Brazil are sold in small street newspapers/magazines shops, and by single sellers located in main avenues of the biggest cities. Back in the 19th century, the Estadão was sold by only one man, a French immigrant, who carried his newspapers in a bag, while riding a horse, and announcing himself with a cornet.
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