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Olympic Channel (United States)

Olympic Channel
Olympic Channel logo.png
Launched July 15, 2017; 10 months ago (2017-07-15) as the Olympic Channel
Owned by
Picture format 1080i (HDTV)
Slogan Home of Team USA
Country United States
Language English
Broadcast area Nationwide
Headquarters New York City, New York & Colorado Springs, Colorado
Formerly called
  • Bravo HD+ (2003–2004)
  • Universal HD (2004–2017)
Sister channel(s) NBCSN
Golf Channel
NBC Sports Regional Networks
Website Official website
Availability
Satellite
DirecTV 624 (HD/SD)
Dish Network 396 (HD) / 389 (HD)
Cable
Xfinity 1419 (HD)
Altice USA 225 (HD)
Available on some cable systems check local listings
IPTV
AT&T U-verse
  • 1667 (HD)
  • 667 (SD)
Verizon FIOS 591 (HD)
91 (SD)
Streaming media
Internet Protocol television

Olympic Channel (branded as Olympic Channel: Home of Team USA) is an American digital cable and satellite sports channel owned by the NBC Olympics division of NBC Sports and the United States Olympic Committee. It is dedicated to Olympic sports, and is a franchise of the International Olympic Committee's (IOC) Olympic Channel operation. It is exclusively broadcast in 1080i high definition; providers who intend to provide a standard definition simulcast of the network must downscale the HD feed at their headend level.

The network was founded in 2003 as Bravo HD+, which aired programs from the fellow NBC Universal network Bravo that had been produced in high definition. In 2004, the network was re-branded as Universal HD, serving as an outlet for HD broadcasts of programming from NBCUniversal channels, and library films. Universal HD was shut down on July 14, and the Olympic Channel launched the next day.

The channel was launched on July 31, 2003 as Bravo HD+, serving as a high-definition companion service to Bravo. On December 1, 2004, the network was rebranded as Universal HD, shifting its focus towards library content, particularly from Universal Pictures and other NBCUniversal channels.

In June 2017, NBCUniversal announced that Universal HD would be shut down on July 14, 2017, and be replaced by with the American Olympic Channel. Universal HD one of four NBCU cable networks to cease operations in 2017, along with Chiller, Cloo, and Esquire Network. These discontinuations came in response to changing market conditions in the U.S. television industry, including the growth of "skinny" over-the-top linear television services delivered over the internet (such as DirecTV Now and Sling TV), and an overall decline in "niche" channels that originate little to no original programming.


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