Omar Albertto | |
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Born |
Omar Albertto de La Rossa 14 September 1957 Panama |
Occupation | Fashion agent, producer (Founder of Omar's Men and Just Omar - modeling agencies) |
Years active | 1988-until present |
Omar Albertto (more often known simply as, Omar) is a Los Angeles-based agent for the fashion industry, who has specialized in representing ethinically diverse male models. He was the founder of the highly influential agency, Omar's Men, which had more than a million dollars of revenue its first year of operation (1987), with continued growth thru the mid-90s. It included a roster of male models from The Philippines, Turkey, Brazil, Cambodia, America, etc. He currently owns and runs, JustOmar, a modeling agency and branding company in Southern California.
Albertto is known for finding new talents and often credited with originally introducing real people into the U.S. fashion market. In a 1988 LA Times article by Jeanine Stein, he was quoted, "I want to have an agency of real people, not models. They are real, everyday people with great style".
During the last three decades his Men have appeared in almost every prestigious international fashion magazine including; L’Uomo Vogue, GQ (magazine), Arena Magazine and Esquire (magazine) - and have appeared in campaigns for Ralph Lauren, Versace, Gucci, Armani and Dolce & Gabbana. Many have also segued into successful acting careers. Thru the years he has introduced (via modeling) the actors Djimon Honsou (Academy Award Nominee), Antonio Sabàto Jr. and Tyrese Gibson - the star of the The Fast and the Furious franchise films.