Pantone 448 C

Pantone 448 C
Color coordinates
Hex triplet	#4A412A
sRGBB  (r, g, b)	(74, 65, 42)
CMYKH   (c, m, y, k)	(33, 43, 80, 82)
Source	Pantone
B: Normalized to [0–255] (byte) H: Normalized to [0–100] (hundred)

Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown", it was selected in 2016 as the colour for plain cigarette packaging in Australia, after market researchers determined that it was the least attractive colour. Since 2016, the same colour is also used for plain cigarette packaging in France and the United Kingdom.

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