Peter Moore (business)
| Peter Moore | |
|---|---|
Peter Moore at Xbox Cup 2006
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| Born |
January 1, 1955 Liverpool, Merseyside, England, United Kingdom |
| Residence | Liverpool |
| Nationality | British |
| Citizenship | American and British (Dual citizenship) |
| Alma mater |
Keele University California State University, Long Beach |
| Employer | Electronic Arts |
| Known for | Chief operating officer for Electronic Arts |
Peter Moore (born January 1, 1955) is a British business executive best known for his former positions as Corporate Vice-President of Microsoft's Interactive Entertainment Business division, overseeing the Xbox and Xbox 360 game consoles, and president of SEGA of America. On 17 July 2007, Moore announced his resignation from Microsoft to take over the EA Sports division of Electronic Arts.
Moore was born in Liverpool, England. He is deeply proud of being from Liverpool and is a die hard fan of Liverpool F.C.. He holds a bachelor's degree from Keele University, England, and a master's degree from California State University, Long Beach. He worked for Patrick USA, the US subsidiary of a French sportswear company, and then at Reebok for almost two decades. He also was a physical education teacher for a number of years.
After Reebok, Moore was hired by Bernie Stolar to work at Sega. Despite his son owning a Sega Saturn, Moore knew little about video games. However, Moore quickly rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company's decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO of Sega of America.
Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the Shenmue game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away Shenmue to Xbox". Many blame Moore for using Sega as a career ladder while misusing Sega. However, Moore has admitted to being responsible for the discontinuation of the Dreamcast. He said:
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