Peter Shankman
| Peter Shankman | |
|---|---|
 |
|
| Born |
August 6, 1972 New York |
| Occupation | Author, entrepreneur |
| Education | Fiorello LaGuardia High School of Performing Arts |
| Alma mater | Boston University |
| Website | |
| Peter Shankman | |
Peter Shankman (born August 6, 1972) is an American entrepreneur and author. He is best known for founding HARO (Help a Reporter Out), an online service for journalists to gather feedback from the public.
Peter Shankman was born in New York City. He attended Fiorello H. LaGuardia High School of Performing Arts, and then Boston University. He was an only child and both his parents were music professors at New York University.
Peter Shankman started his career at America Online as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory.
He was the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired by Vocus, Incin in 2010. He remained at Vocus until 2012.
He has been a guest speaker at TedX, South by Southwest, Affiliate Summit, BlogWorld Los Angeles and New York, the Direct Marketing Association.
Shankman is also an angel investor. His Investments include Daily Worth, Namely, Pixability, Right Next Door, and Simplist.
He has written four books on marketing and customer service.
He sits on the advisory boards of several companies, including DailyWorth, Scottevest and Namely. He also holds a seat on the NASA Education and Outreach Council. The committee was established, and members appointed by, NASA Administrator Charles Bolden. He is also occasionally quoted in an advisory role on social media and in other marketing outlets.
Peter lives in New York City with one daughter.
Zombie Loyalists: Using Great Service to Create Rabid Fans. St. Martin's Press. 2015. .
Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In. Palgrave-MacMillan. 2013. .
Customer Service: New Rules for a Social-Enabled World. Que/Pearson,. 2004. .
Can We Do That!: Outrageous PR Stunts That Work. Wiley and Sons. 2006. .
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Wikipedia