Plextor
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| Industry | Computer hardware |
|---|---|
| Founded | 1985 |
| Products | SSDs, Optical disc drives, Networking tools |
| Website | www.plextor.com |
Plextor (Chinese: 浦科特; Japanese: プレクスター) is a Taiwanese brand (however, a Japanese one before 2010) best known for its optical disc recorders and SSDs.
The brand name Plextor was used for all products manufactured by the Electronic Equipment Division and Printing Equipment Division of the Japanese company Plextor Inc., which was and is a 100%-owned subsidiary company of Shinano Kenshi Corp., also a Japanese company. The brand was formerly known as TEXEL by which name it introduced its first CD-ROM optical disc drive in 1989. The brand is used for CD-ROM/burnners, DVD-ROM/burnners, CD/DVD media, Blu-ray players/burners, network hard disks, portable hard disks, digital video recorder, floppy disk drives, and flash memory products.
The brand Plextor was in 2010 licensed to Philips & Lite-On Digital Solutions Corporation, a subsidiary company of Lite-On Technology Corporation. Therefore, all the Plextor products since then, especially SSDs, are of a Taiwanese, not a Japanese brand. However, the Japanese company Plextor Inc., who gave this brand its birth, does continue and sells new products under other brands such as PLEXLOGGER and PLEXTALK.
Plextor were the producers of the consumer perceived de facto standard for the highest quality optical drives (mainly CD-R/RW) in the 1990s. Their success was due to the outstanding durability of their in-house early products and the reliability of the discs created with their drives. The consensus among early optical media burning adopters was that a Plextor drive practically guaranteed that burned media created during the early times of burned optical media (late '89 - early '90s) would result in a fewer number of 'coasters' (improperly burned optical media). This quality was reflected in their prices, which were some of the highest in the marketplace ($250–350USD for a 4x CD-R burner in 1995). The current price difference between a Plextor branded product and its OEM equivalent is about threefold.
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