Postmasters Gallery
Postmasters Gallery is a contemporary art gallery located in Manhattan's Tribeca neighborhood, owned and directed by Magda Sawon and Tamas Banovich. The work it presents is "content oriented, conceptually based, and reflective of our time." Its shows and represented artists have been written about in publications such as The New York Times, Artforum, Artnet, and Art In America, among others. Postmasters is considered to be among the "leading experimental galleries" in New York City.
In December 1984, Sawon and Banovich opened Postmasters in the East Village. The name of the gallery references the idea of being "post" the European masters, alludes to Postmodernism, and is partially inspired by the owners' early interest in mail art and its distribution by the postal service. Five years later, in 1989, the gallery moved to SoHo, and then relocated to Chelsea in September 1998. In June 2013 Postmasters moved to its current location at 54 Franklin Street in Tribeca, taking over a 4,500-square-foot (420 m2) ground-floor space.
In March 2017, Postmasters announced that they would be expanding to Rome. As of April 2017, Paulina Bebecka is the director-at-large of Postmasters, overseeing Postmasters activities in Rome, and Kerry Doran is the director of Postmasters in New York.
The gallery has a history of exhibiting work in media that is challenging for a commercial art gallery, including the work of several Net.artists and political activists. For example, Maciej Wisniewski's media-rich e-mail software Netomat was exhibited as an artwork at the gallery in 1999 before being exhibited at the Whitney Museum of Art in 2000. The gallery's decision to exhibit software as an art form engages the Marshall McLuhan-coined concept "The medium is the message" by updating it with Wisnieski's belief that 'the artist's role is to challenge the existing notion of software development and distribution.' And in May 2010, Chatroulette became both medium and subject for artists Eva and Franco Mattes AKA 0100101110101101.ORG.
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