PptArt

pptArt is an international art movement founded in 2014 in Italy. The name pptArt is a metonymy for Corporate art or art commissioned by the Corporate World.

Written by Luca Desiata, Professor of Corporate art at LUISS Business School , the pptArt Manifesto was launched online in March 2014. It states that the Corporate World can be the object of Art. The off-line version of the Manifesto was launched during the "Corporate Art Awards" ceremony at the Italian Ministry of Cultural Heritage and Activities in Rome on November 23rd 2016. It was signed by the following artists: John David Mooney, Alexander Evgenievich Ponomarev, Ugo Nespolo, Fernando De Filippi, Stefano Pizzi, etc.

pptArt organized the first Corporate Art exhibit at the Galleria Nazionale d'Arte Moderna in Rome on June 26, 2015. The exhibit presented 78 works of art commissioned by the Corporate World in the last century. Among the Italian artists were Afro Basaldella, Renzo Vespignani and Giuseppe Santomaso for Esso, Renato Guttuso for Strega, Ugo Nespolo for Piaggio, Leonetto Cappiello for Bacardi Martini, Flavio Favelli for Fabbri. Among the international artists were Romero Britto for Absolut Vodka, Peter Max for American Express, Tom Sachs for Montblanc.

Under the patronage of the Italian Ministry of Culture, in 2016 pptArt organized the first edition of the Corporate Art Awards, aimed at recognizing the best collaborations between the Corporate World and the Art World. Out of 80 participating companies from 22 countries, the winners were Banca Intesa SanPaolo and Deutsche Bank for the best corporate collection, American Express for its international restoration program, Shiseido for the oldest corporate collection in Japan and Piaggio for the social media involvement to support its corporate museum.

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