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Pru (Thai band)

Pru
Origin 2001 in Bangkok, Thailand
Genres Indie, Pop, Thai pop
Years active 2001–present
Labels Bakery Music (2001-2004)
LOVEiS (2004-)
Sony Music (2001-)
Members Krissada Sukosol Clapp
Kamol Sukosol Clapp
Kaninyan Chandrasma
Yodtao Yodying

Pru is a Thai pop band that formed in 2001 in Bangkok. It was the winner of the favorite artist for Thailand at the 2002 MTV Asia Awards.

Pru was formed in 2001 by brothers Kamol and Krissada Sukosol Clapp, the sons of a Thai mother, Kamala Sukosol, a jazz singer and heiress of the Siam City Hotels and Resorts chain, and an American father, Terrence H. Clapp.

Kamol, better known as Sukie, had founded Bakery Music, an indie music label that fostered an indie scene in Thailand that included the band Modern Dog, which Sukie produced. The label was later sold to Thai entertainment and media company, BEC-TERO, which distributes records through Sony BMG Music Entertainment (Thailand).

The band played concerts at pubs and clubs around Thailand and released its first album, Pru on 3 April 2001. Due to their success, the album was re-released as Pru S.E. (Pru Special Edition) containing extra three new songs in late 2001. Among the songs was "Ruk ter jon job chewit", which was dedicated to the victims of the September 11, 2001 attacks in the United States.

With its lanky, active frontman, Krissada, better known as Noi, the band quickly built a reputation on its live shows. In concerts, he would dance around the stage while singing. In one incident, he jumped up to a giant speaker, fell, and broke his leg in the process. The band still performed in some concerts while Noi's leg was still in a cast however, with him sitting on a chair and his upper body danced in the same routine.

The band staged an upset by winning the favorite artist award for Thailand at the 2002 MTV Asia Awards, beating out perennial favorite artists Bird McIntyre and Tata Young. Accepting the award at the ceremony in Singapore, the band wore Thailand's traditional national clothing.


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