Relato K

The Relato K (Spanish: K narrative) is Argentine propaganda that promotes Kirchnerism.

Cristina Kirchner nationalized the broadcasting of football matches of the Argentine Football Association. Meant as a measure to damage the finances of the Clarín group, which owned the licence up to that point for a pay-per-view service, it was announced as an attempt to guarantee free access to football broadcasting. The nationalized football broadcasting was named Fútbol para todos. It was used afterwards to promote Kirchnerite propaganda. No private ads were used in the segment of television advertisement, which included only state announcements, and attacks to rival parties and the press, either inside state announcements or in 6, 7, 8 ads. 6, 7, 8 was aired immediately after the matches, but the television rating did not stick, and dropped from 15 points to 2. The lack of advertising from private enterprises caused a huge deficit in the program, forcing the state to invest 3.86 million dollars on a daily basis to keep it up.

The Kirchner government hired people to write in blogs, social networks such as Facebook and Twitter, internet forums and other web pages of public access. Known as "Blogueros K" or "Cyber K", they were financed by the Chief of the Cabinet of Ministers. Their interventions are usually disruptive, and focused on discrediting the opponents with insults and cyberbullying. An investigation from the TV program Periodismo para todos revealed a network of social bot registered in Twitter, posting messages of advocacy of the Kirchners. According to the investigation, 400 users committed identity fraud, using profile photos of other users. All those accounts had similar URLs, similar contents, similar posts, and published posts in the same time of the day. This network of users produced nearly 6,000 messages by month and 200 by day. This ammount of messages helped to establish "trending topics", the most popular topics of the day in Twitter. Ministers Nilda Garré and Juan Manuel Abal Medina shared many messages of those fake accounts, to further increase their popularity. The program also interviewed some people whose photos were used for the Twitter accounts, and confirmed that those accounts did not belong to them.

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Wikipedia