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Response (company)

Kura
Formerly called
Response
Limited company
Industry Telecommunications
Fate Active
Founded 1991
Founder Sir David Murray, Murray International Holdings Limited
Headquarters Glasgow, Scotland
Number of locations
4
Key people
Brian Bannatyne, Julie McIntosh
Products Syntelate, Relatis, Cams, TeQuios
Owner Internal management team
Number of employees
Circa 1300
Website www.wearekura.com

Kura is a contact centre company based in Glasgow, Forres and Liverpool. They provide outsourced contact centre services and software, including customer service, retention, win-back, up-sell, cross-sell, web chat, complaints handling, appointment setting, general customer management and software development.

Kura was formulated (as Response) in 1991 and is headquartered in Glasgow. The company were part of Murray International Holdings Ltd and owned by Sir David Murray until late 2014. Founded under Murray after the publication of the Taylor Report into safety at football grounds. One of the outcomes of the report required tickets to be sold prior to games. This spurred on many clubs to open call centres to deal with ticket sales and stadium seating arrangements. Murray, the chairman of Rangers at the time, set up the company to deal with these enquiries.

Under Murray they acquired a contact centre company called Thus for £4m in 2004 and a specialist business process software company called Carnegie Information Systems in 2005. Trading under the RHL (Response Handling Ltd) name until in February 2007 it was shortened to Response. In June 2008 they also acquired a local software company known as Inisoft, meaning the company offer in-house software capability to potential clients.

In early 2014, trade reports stated that Response and its associated companies were for sale as Murray's parent company was under financial pressure. There had been no real interest from the contact centre community with regards to purchasing the company.

In late August 2014, the company was sold. A management buyout headed by Managing Director Brian Bannatyne purchased the company from Murray International Holdings Ltd.

In October 2015, the company having been sold changed its name to Kura CS Limited, Kura being the name of the takeover vehicle used by Bannatyne to stage the buyout of Response and a play on the word , a Latin word meaning helpful or careful.

Currently operating two Glasgow city centre sites and a site in Forres and Liverpool. The company were also located in Edmiston House at Ibrox Stadium but moved out of the premises and it was sold back to Rangers Another centre was opened in Clydebank in 2004 and closed in 2009. The company (as Response) used to sponsor the Glasgow Warriors rugby team.


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