Revolution engine
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| Public company | |
| Traded as | : HOG S&P 500 Component |
| Founded | 1903 |
| Founder |
William S. Harley Arthur Davidson Walter Davidson William A. Davidson |
| Headquarters |
Milwaukee, Wisconsin, U.S. |
|
Key people
|
Matthew Levatich, (President and CEO) |
| Products | Motorcycles |
|
Production output
|
 260,289 units (2016) |
| Revenue |
 US$ 5.997 billion (2016) |
|
US$ 1.049 billion (2016) |
|
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US$ 692.2 million (2016) |
|
| Total assets |
US$ 9.890 billion (2016) |
| Total equity |
US$ 1.920 billion (2016) |
|
Number of employees
|
est. 6,400 (2017) |
| Subsidiaries | Harley-Davidson EMEA Harley-Davidson Brazil Harley-Davidson India Harley-Davidson Asia |
| Website | www |
Coordinates: 43°02′46″N 87°57′36″W / 43.0460968°N 87.9599862°W
Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.
One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition, to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum.
Noted for a style of customization that gave rise to the chopper motorcycle style, Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cm³ and has broadened its offerings to include its more contemporary VRSC (2002) and middle-weight Street (2015) platforms.
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Wikipedia