Sara Taylor

Sara Taylor Fagen (born September 15, 1974, in Dubuque, Iowa) is an issue strategist who specializes in integrating data and technology. Fegen works with DDC Advocacy, a campaign, PR, & technology firm; Deep Root Analytics, a media analytics firm; Resonate Insights, a big-data online media firm; and CentraForce, a cross-media research company. She is a technology and data entrepreneur, and former political aide to George W. Bush.

In 2008, Fagen founded a media firm, BlueFront Strategies, as a strategic consulting and public affairs company to focus on issue advocacy and solutions for business. In mid-2009, Fagen co-founded, with public affairs veteran John Brady, the company Resonate Networks, an advertising firm that uses data on political leanings and attitudes to help companies and interest groups sell online ads.

Fagen became a Partner at DDC Advocacy in 2011 after the company acquired Bluefront Strategies. In 2013, Fagen, along with the partners of TargetPoint Consulting, formed Deep Root Analytics, a media analytics company that helps clients use big data to improve ad buying decisions. Fagen also sits on the board of CentraForce, a cross-media research company revolutionizing how audiences are defined, reached, and brought to the point of action. Fagen's commentary appears on CNBC, where she is regular contributor.

Founded in 1996 by B.R. McConnon, III, Democracy Data & Communications, LLC (DDC) grew from a political software and technology-consulting firm—to DDC Advocacy, a full-service public affairs firm that consults on advocacy and strategy.

In 2013, Fagen and Target Point Consulting partners founded Deep Root Analytics, a media analytics company that helps clients use big data to make ad buying decisions. They aim to improve microtargeting by providing better web-enabled media targeting.

Resonate Insights was founded in 2008 and has developed a model for using “big data” to build a sophisticated understanding of consumer motivations, values, attitudes, and beliefs. Resonate is headquartered in Reston, VA. with offices in Chicago, Los Angeles, New York, and Washington, D.C., The company is privately held, having raised nearly $30M in funding from firms including Greycroft Partners, iNovia Capital, and Revolution Growth.

This single audience-centric database strives to help clients make critical decisions based on all available data—internal and external.

Fagen graduated from Wahlert High School, a private, co-educational, Roman Catholic school in Dubuque, Iowa, in 1992. She then attended Drake University in Des Moines, Iowa. While in college, she was the National Co-Chairman of the College Republicans. She also took a year off, in 1995-1996, to work on Senator Phil Gramm's presidential campaign in Iowa.

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