Scandinavian-style

Scandinavian design is a design movement characterized by simplicity, minimalism and functionality that emerged in the early 20th century, and which flourished in the 1950s, in the five Nordic countries of Denmark, Finland, Iceland, Norway, and Sweden.

In 1914, the Danish Selskabet for Dekorativ Kunst (Company for Decorative Arts) launched its Skønvirke  () (literally "Graceful Work") magazine. Its title became the name of a new Danish style of arts and crafts, to rival Art Nouveau and Jugendstil.

From the 1930s, designers such as Alvar Aalto (furniture, textiles),Arne Jacobsen (chairs),Borge Mogensen (furniture),Hans J. Wegner (chairs),Verner Panton (plastic chairs),Poul Henningsen (lamps), and Maija Isola (printed textiles) helped to create a "golden age of Scandinavian design".

The Lunning Prize, awarded to outstanding Scandinavian designers between 1951 and 1970, was instrumental in making Scandinavian design a recognized commodity, and in defining its profile.

In 1954, the Brooklyn Museum held its "Design in Scandinavia" exhibition, and a fashion for "Scandinavian Modern" furniture began in America. Scandinavian design is by no means limited to furniture and household goods. It has been applied to industrial design, such as of consumer electronics, mobile phones, and cars.

The concept of Scandinavian design has been the subject of scholarly debate, exhibitions and marketing agendas since the 1950s. Many emphasize the democratic design ideals that were a central theme of the movement and are reflected in the rhetoric surrounding contemporary Scandinavian and international design. Others, however, have analyzed the reception of Scandinavian design abroad, seeing in it a form of myth-making and racial politics.

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Wikipedia