Scenestar

Scenestar was a not-for-profit organisation promoting underage events in Melbourne, Australia between 1995-1997. The organisation was run by teenagers Aaron Shipperlee and Pheona Donohoe, assisted by a team of volunteers at shows. Scenestar organised events at the Corner Hotel and Central Club Hotel in Richmond.

Aaron Shipperlee met Pheona Donohoe at The Venue in Noble Park. Donohoe was a member of the City of Greater Dandenong Muso Network, booked many of the alternative bands at The Venue, and was involved in the Decimus Gnu compilation CD. Scenestar embraced the DIY ethic by not conforming to government-funded youth entertainment programs provided by The Push. Door prices were kept to a minimum and often equated to $1 per band. Events featured underground bands and frequently included all-girl bands from Rock’N’Roll High School. Scenestar was regularly promoted in local street press, newspapers, magazines and community radio. A feature article was included in the September 1995 issue of the Australian Rolling Stone magazine.

Scenestar’s main promotional tool of fanzines was inspired by the Manic! Crew newsletters. Shipperlee’s Nappy Kill fanzine was available via mail-order and at alternative record stores, while Donohoe’s Swirl was mailed to the 1,000 plus members on the Scenestar mailing list. Printing and postage costs were subsidised through advertising arrangements with local record labels and often included free marketing material such as samplers from Flying Nun, Rapido, Brass Companion and Murmur.

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