Daily Mail front page in August 2010.
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Type | Daily newspaper |
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Format | Tabloid |
Owner(s) | Daily Mail and General Trust |
Publisher | DMG Media |
Editor | Paul Dacre |
Founded | 4 May 1896 |
Political alignment | Conservative |
Language | English |
Headquarters | Northcliffe House, 2 Derry Street, London W8 5TT |
Circulation | 1,491,264 (as of December 2016) |
ISSN | 0307-7578 |
OCLC number | 16310567 |
Website | www |
The Daily Mail is a British daily middle-markettabloid newspaper owned by the Daily Mail and General Trust and published in London. It is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982 while Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of the one of the co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team around the editor, Paul Dacre.
A survey in 2014 found the average age of its reader was 58, and it had the lowest demographic for 15–44 year olds among the major British dailies. It had an average daily circulation of 1,510,824 copies in November 2016. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic. Its website has more than 100 million unique visitors per month.
The Daily Mail has been accused of printing sensationalist and inaccurate scare stories of science and medical research and of copyright violations.
The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. The publisher of the Mail, the Daily Mail and General Trust, is currently a FTSE 250 company. The paper has a circulation of around two million, which is the fourth largest circulation of any English-language daily newspaper in the world.