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Send It On (Disney's Friends for Change song)

"Send It On"
Send It On.png
"Send It On" cover
Promotional single by Disney's Friends for Change (formed by Demi Lovato, Jonas Brothers, Miley Cyrus and Selena Gomez)
Released August 11, 2009
Format Promo, digital download
Recorded April 2009
Length 3:26
Label Walt Disney, Hollywood
Writer(s) Adam Anders, Nikki Hassman, Peer Åström
Producer(s) Adam Anders, Peer Åström
Music video
"Send It On" on YouTube

"Send It On" is a song performed by American recording artists Demi Lovato, the Jonas Brothers, Miley Cyrus and Selena Gomez. The group, billed as Disney's Friends for Change, stems from Disney's environmental initiative of the same name. "Send It On" was written by Adam Anders, Nikki Hassman, and Peer Åström and produced by Anders and Åström. The song was released on August 11, 2009 by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The ballad is lyrically about passing on an environmentalist message.

The song garnered mixed to average reviews from critics, who noted that the lyrics make no mention of the environment. The song received airplay only on Radio Disney and peaked at number twenty on the Billboard Hot 100. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them.

Initially known as "Pass It On", the song was written by Adam Anders and Nikki Hassman in collaboration with Peer Åström. The four artists went through several recording sessions in early April 2009. Each person shared their opinion in regards to the song and Disney's Friends for Change in an interview with Access Hollywood. Joe Jonas said that the song is one with a "great message." He added that the song is about helping the Earth in whichever way possible and that it is mainly about letting "everyone know." Joe Jonas said the song even reminds oneself to be more eco-friendly. Gomez stated,

"If I could describe the feeling of performing 'Send It On,' it would have to be very empowering. It's more of a power you can't control. It's very sweet and it's got a message behind it. And I think that's what makes it really beautiful, because it's not just about us wearing cute clothes and performing on the stage, it's about us giving this message."


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