Seth Goldstein
| Seth Goldstein | |
|---|---|
| Born | 1970 Waltham, Massachusetts |
| Residence | Marin County, California |
| Nationality | American |
| Alma mater | Columbia University |
| Occupation |
Entrepreneur Angel investor |
| Years active | 1993 – Present |
| Organization |
United Nations Foundation's Global Entrepreneurship Program Internet Advertising Bureau |
| Notable work | The Secret of Raising Money |
Seth Goldstein (born 1970) is an American entrepreneur and angel investor. He has founded six companies, including Crossfader, Turntable.fm, SiteSpecific, SocialMedia, and Majestic Research.
Goldstein was born in Waltham, Massachusetts. His father, Larry, was a software engineer, and his mother Faye, was an entrepreneur. He started acting as a child, and began to perform professionally at the age of 10.
Goldstein attended high school at Newton South and spent his senior year at Interlochen Arts Academy, a private boarding school focused on the performing arts in Interlochen, Michigan. He attended college at Columbia University, where, as a student, he founded the Columbia Theater Network (CTN). Goldstein graduated in 1992 with a degree in dramatic literature.
Following his graduation, Goldstein worked as an archivist for Robert Wilson's Byrd Hoffman Foundation and then founded Riverhead Media with multi-media artist Paul Kaiser and publisher Joost Effers. In 1993 he received a fellowship and moved to Frankfurt, Germany where he was a multi-media artist-in-residence at the Center for Art and Media Technology, and later initiated the creation of a production and research laboratory for multimedia applications at Jeff Shaw's ZKM Institute for VisualMedia. While in Frankfurt, Goldstein also worked for the Frankfurt Ballet and collaborated with its director William Forsythe on the creation of Improvisation Technologies, a CD-ROM that illustrated Forsythe's choreographic method. He returned to New York in late 1994, and worked briefly as an HTML producer for agency.com, Wolff New Media, and at Condé Nast. While there, he heard about an opportunity to create an internet presence for Duracell, and in 1995, he founded SiteSpecific, an interactive marketing company.
Launched in Goldstein's apartment with computers financed through credit cards, SiteSpecific's initial focus was on Duracell. With a staff of three, the company developed a brand awareness campaign which included seeding images of the batteries on major internet sites. SiteSpecific later won a Clio for their work on the Duracell corporate site. Site Specific was acquired by CKS Group in May 1997 for $6.5 million.
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