SheKnows.com
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| Formation | 1999 |
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| Headquarters | Scottsdale, Arizona |
| Location |
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| Coordinates | 33°37′57″N 111°54′7″W / 33.63250°N 111.90194°WCoordinates: 33°37′57″N 111°54′7″W / 33.63250°N 111.90194°W |
| Services | Lifestyle and entertainment digital media |
| Owner | Great Hill Partners |
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Chief Executive Officer (CEO)
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Philippe Guelton |
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Chief Financial Officer
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Franklin Vincent |
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Revenue and Marketing Officer
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Samantha Skey |
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Key people
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| Website | corporate |
SheKnows Media is an American digital media company for women headquartered in Scottsdale, Arizona. In 2014, it acquired BlogHer and StyleCaster.
SheKnows Media publishes entertainment, fashion, health, career, parenting, and food multi-media content, with corporate advertisers like Pepsi, Kellogg's, Macy's, Harley-Davidson, Target, and Clorox. According to comScore, in 2012 SheKnows.com became the top women's lifestyle site, surpassing iVillage.com. SheKnows TV, with shows like BeYouTiful and Corner Kitchen, and Momalogues are popular SheKnows features. As of December 2014[update], comScore found it to be the third most visited lifestyle media site, following Meredith Digital and AOL Lifestyle, with 78.4 unique viewers.
Chief Executive Officer (CEO) Philippe Guelton is based in Manhattan, where it has one of its sales teams. The others are in Los Angeles and Chicago. More than 100 employees are located in the Scottsdale, Arizona location.
SheKnows.com was founded in 1999 by Kyle Cox, the company's general manager; Betsy Bailey; Nancy J. Price; and another woman, all of whom worked in the publishing field. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle, and parenting written by industry experts, journalists, and published authors.
In 2006, Evolve Media Corporation purchased SheKnows. At the time, SheKnows employed five people and had 600,000 unique monthly visitors. SheKnows was incorporated as a domestic limited liability company (LLC) by July 23, 2007.
By November 2012, there were more than 100 employees and 41 million unique visitors each month, according to comScore. The business grew through the implementation of Evolve's proprietary publishing and marketing applications. It won Digiday Video and Publishing Awards; Online Media, Marketing and Advertising (OMMA) Awards for Website Excellence; and 2011 and 2012 Emmy Awards.
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